You might think that the name leaves little to the imagination, but shining skies and shimmering Bulgarian sands are just the start of a holiday to Sunny Beach.
As you’ve probably gathered, the Black Sea’s biggest resort isn’t shy about enjoying beach life. And who can blame it? Between Bar Mexo and Viking Beach Bar, Bulgaria begs you to show off your best shapes with the sand under your soles.
If you’re here to pamper rather than party, Secrets Beach Club brings the spa right to the beachfront. Or if you’d prefer to earn your RR & R (that’s rest, recuperation and rakia brandy), hit the main drag for paragliding, wakeboarding, banana boats and more high-octane activities.
When it comes to dining in Sunny Beach, you’ve got to sample some local classics. We’re talking pepper, tomato, cucumber and feta shopska salad, moussaka and chicken kavarma stew.
For the ultimate eating out experience, book a table under Khan’s Tent. Here, you’ll listen to live music, watch cabaret and whoop at tight-rope walkers and acrobats, all while dining on fresh seafood, spit-roasted meat and Bulgarian fare with a modern twist. Expect to leave with your belt a little looser than when you arrived (yep, it’s that good).
Slanchev bryag, as the locals call Sunny Beach, is a dream for a fly-and-flop beach break. But if you’re thinking it’s a shame to head all this way without soaking up some culture, don’t fret. There are plenty of UNESCO-crowned attractions to explore.
Take the water taxi to the World Heritage Site at Nessebar for ancient Ottoman churches, fortress walls, traditional Bulgarian architecture and those cutesy cobbled streets we love so much.
There’s a beautiful beach here too, but it gets even better. Prop yourself up in Michael’s Eco Bar among the stalagmites and raise a tipple to the resident turtles.
Best for... Bargain-loving Brits seeking a holiday in the sun 😎
Go... To Nessebar to experience a more authentic Bulgaria 🇧🇬
You have to... Wander down Flower Street – by day or night, it’s a sight🍹

Hotel Belleville
4.3
Very Good
Prices from

Hotel Meridian
3.9
Good
Prices from

Karlovo
4.1
Very Good
Prices from

Secrets Sunny Beach Resort & Spa
4.8
Excellent
Prices from
Currency
Bulgarian Lev
Language
Bulgarian
Time difference
GMT +2
Cost of a beer
£3
3-course meal
£18-30
Flight time
3h
With over 300 days of shining sun every year, Sunny Beach certainly takes its name literally. To bask in the best of it, touch down between June and August. Temperatures in the high 20Cs are perfect for topping up your tan.
For a cheap holiday in Sunny Beach while the sun’s still got its hat on, hop over in May or September. But do check the sitch before you book as Sunny Beach is super seasonal. Some bars, restaurants and attractions may not have opened their doors in early May and might close for the winter by late September.