Holidays to Oia

Overview

Oia is one of Santorini’s smallest towns, but is easily the most popular. It’s best known for its sunsets and caldera views; most of Santorini’s postcard photos are shot from a viewpoint in Oia. The town is a popular stop for cruise ships and island-hopping tours so it’s often flooded with visitors during the day, but in the evening the daytrippers disappear, leaving overnight guests free to enjoy the peace and quiet.

Beaches

People come to Oia for sunsets and scenery rather than sea and sand, but Oia does have two black sand beaches for those who want some beach time. You’ll have to tackle 200 steps to reach Ammoudi beach, but the views of white houses perched on red cliffs above the beach are worth the trek. If that’s too far to go for a swim, book a hotel with its own private pool overlooking the caldera.

Things To Do

Most people come to Oia just to enjoy the scenery; the whitewashed houses, cobbled streets and blue-domed churches make it one of the most beautiful spots in Greece. The town has a great vantage point on top of a cliff, offering panoramic views of the caldera and the volcano of Palia. Oia’s a great place for wandering the streets, browsing craft shops and ducking your head into the numerous little art galleries.

Food And Drink

Getting a table at a restaurant with a view is the best way to enjoy the sunset without having to endure the crowds. These restaurants do tend to charge more for their view, but it can be worth it and the food is delicious. Santorini also has many wineries – it’s easy to book a tour and visit a few in a day, getting plenty of tastings along the way!

Good to know

Flight time

3 hrs

(from London)

Currency

Euro

Language

Greek

Cost of a beer

€4

3-course meal

€20

Time difference

GMT +2

Oia Holiday Deals

Finikia Memories

Oia, Santorini, Greece
  • 9 Apr 2026
  • 7 nights
  • Bed & breakfast
  • From Heathrow

Prices from

£529 pp

Danae Suites Santorini

Oia, Santorini, Greece
  • 27 Apr 2026
  • 7 nights
  • Bed & breakfast
  • From Bristol

Prices from

£569 pp

Ducato di Oia

Oia, Santorini, Greece
  • 31 Mar 2026
  • 4 nights
  • Bed & breakfast
  • From Gatwick

Prices from

£479 pp

Prices and availability shown can change. Always check pricing with the provider before booking.

Top Destinations in Santorini

Fira

Fira is Santorini's capital and largest town, offering visitors fascinating landmarks, great bars and restaurants and beautiful views of the caldera.

Imerovigili

Imerovigili's high position allows for stunning views and, once visited, you’ll know immediately why it is described as the balcony to the Aegean.

Kamari

Visit Kamari for a charming blend of old and new Greece with upmarket hotels, a lovely beach and spectacular ocean scenery, made more impressive by the mountain that borders the resort.

Prices from

£359 pp
Kamari holidays

Perissa

Perissa is most popular for its gorgeous beach and watersports! This peaceful resort lies at the foot of the Mesa Vouno mountain, a popular spot for a short hike.

Prices from

£321 pp
Perissa holidays

Explore More Destinations