Over the past few years, Oman has gained a reputation as a land of true beauty and luxury. The country has embraced the ultra-modern hotel culture of its neighbours in Dubai and the UAE without suffering from overcrowding or over-development.

Situated on the Eastern edge of the Arabian Peninsula, Oman is often conceived of as a barren desert state. This couldn’t be further from the truth. Oman’s landscape is a magnificent fusion of rocky mountains, cool blue oceans and sandy desert planes. The Musandam peninsula in the north of Oman has even been called the ‘Norway of Arabia’ thanks to its dramatic and sprawling fjords, where mountainous rocky outcrops rise out of tropical blue waters.

The country’s safe and welcoming environment has made it a favourite with families and couples alike. Kids will love splashing about along the miles of pristine coastline, whilst parents can make the most of the pampering on offer in some of the world’s finest spas and hotels.